Celebrating 200th Anniversary of the first known blended Rosé champagne!
16 March 2018
CHANGING THE RULES, LEADING THE WAY: MADAME CLICQUOT CREATED THE FIRST KNOWN BLENDED ROSÉ!
The coppery champagne, the burst of red fruit aromas… Veuve Clicquot Rosé is a vibrant centerpiece of the Veuve Clicquot champagne range. But did you know that, exactly 200 years ago, Madame Clicquot innovated and completely re-created the rosé champagne of the time? More than two centuries ago, rosé champagnes were elaborated by coloration with a mixture made from elderberries. But this method of coloration didn’t satisfy Madame Clicquot, a most inspired cellar master. She was the woman who once wrote, “our wines must be flattering both on the palate and on the eye.” She had an audacious new vision in which color, taste, and aroma were vital to the quality. So she broke with accepted norms, and re-created the process of making rosé champagne.
IN 2018 WE CELEBRATE BLENDED ROSÉ CHAMPAGNE’S 200TH ANNIVERSARY
Madame Clicquot was very fond of red-wine grapeparcels from the Bouzy region of Champagne, and she elaborated her own red wine from the area. Inspiration struck, and in 1818 she decided to blend this with her still white wines. The result was a stronger rosé champagne, with definite character. Her talent in re-creation gave us the first known blended rosé champagne: Veuve Clicquot Rosé!
THE SECRET WAS - AND STILL IS! - IN THE BLEND
Madame Clicquot’s vision for her blended rosé champagne was a wine with character in taste,aroma, and color. To achieve it, the blend was an essential element, a creative act. Today, as in 1818, Veuve Clicquot Rosé is a fine example of our House’s blending savoir faire. Cellar Master Dominique Demarville and his team of experts select excellent quality red wines and still wines from some of the most sought-after vineyards in Champagne, to find the flavors and characteristics that perfectly express the Veuve Clicquot Rosé style
At Veuve Clicquot we continue to elaborate our rosé champagne by blending it with red wine, just as Madame Clicquot did when she created the method 200 years ago, this traditional savoir-faire allows us to create rosé cuvées that are precise, and full of intensity and elegance.
DOMINIQUE DEMARVILLE, CELLAR MASTER AT VEUVE CLICQUOT
AN ANNIVERSARY CELEBRATION MEANS CAKE !
Madame Clicquot invented first known blended rosé champagne 200 years ago. And we believe that every anniversary celebration deserves a cake. The Veuve Clicquot Anniversary Cake is presentedlike a delicious, gourmet dessert. But it’s actually a delightful coffret constructed from “paint cans” that open to transform into an ice bucket that holds a bottle of Veuve Clicquot Rosé, complete with an easy-to-transport handle. The whimsical cake pays tribute to Madame Clicquot’s famous re-creation. The paint cans symbolize the all important aspect of color in the art of blending, and in the enjoyment of blended rosé champagne.
CELEBRATE THE DAY THE ROSÉ WAYThe Veuve Clicquot Birthday Cake is the perfect present, and a joyful, stylish way to celebrate a birthday or anniversary this year. Don’t forget to personalize it!
200 YEARS CALLS FOR A NEW FORMAT : Two centuries of blended rosé champagne. That inventive re-creation deserves something audacious to mark the occasion! In 2018, Veuve Clicquot introduces the new limitededition jeroboam format for Veuve Clicquot Rosé non-vintage. For such a momentous celebration, only a jeroboam will do.
“MESSAGE AROUND A BOTTLE”
Also in 2018, the new Veuve Clicquot Rosé jeroboam and all Veuve Clicquot Rosé non-vintage cuvées will feature a chic black anniversary foil around the bottle neck. Unfold the foil to discover a hidden message about the creation of blended rosé: “In 1818, Madame Clicquot invented the first blended Rosé.”
