In creating my concept, I was inspired by Clicquot’s anchor, the symbol of hope. When one thinks of hope, birds immediately come to mind – birds also represent freedom & ideas.
Since freedom & ideas are conceived on paper I envisioned paper birds, or paper planes, flying into Madame Clicquot’s mailbox. Blue was chosen in addition to the brand colour to symbolize Clicquot's historical contribution to the city of Reims. Combined these colours are regal & royal just like the Clicquot brand itself.