Let Life Surprise You!

Let Life Surprise You!

Let Life Surprise You!

Veuve Clicquot Draws Inspiration from Madame Clicquot for the Champagne House’s Inaugural “Let Life Surprise You” Advertising Campaign

Veuve Clicquot brings a modern day twist to its rich heritage through three short films, named “On Entertaining,” “On Negotiating,” and “On Making an Impression,” inspired by the brand’s namesake, Madame Clicquot, who ran the company during the 19th century. It was her innovative, audacious and visionary spirit that established Veuve Clicquot in the international business arena, bringing champagne further and wider in the world than it had ever been, and creating a remarkable legacy that continues to inspire today.


Veuve Clicquot enlisted celebrated director Peter Glanz, and the acclaimed actress Juliette Binoche as the voice of the narrator. “Each film is a story of past and present” says director Peter Glanz. “In Juliette Binoche, you hear the confident voice of Madame Clicquot and see a modern day muse who is beautiful and poised yet relatable and a bit mischievous.  This juxtaposition is what drew me to direct these films. It was as if they were made for me.” 

Enlisting Juliette Binoche, an outspoken and exceptionally creative actress, as the voice of Madame Clicquot was a natural choice for Veuve Clicquot. Juliette Binoche felt the same way about her role. “Madame Clicquot was a real courageous woman, a first in so many ways” she says. “In running her business, she flouted the establishment.  And in trying to expand it, she even outran blockades! All while creating meaningful and lasting institutions, like champagne vintages, and rosé champagne. Being able to bring her voice to life was exciting, and I hope these videos inspire viewers as I was inspired by Madame Clicquot’s dare of life."

On entertaining
On negotiating
On Making An Impression

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